Digital Specialist

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Updated At: February 20, 2019

ORGANIZATION SUMMARY

Weatherford is one of the largest multinational oilfield service companies providing innovative solutions, technology and services to the oil and gas industry. The Company operates in over 90 countries and has a network of approximately 1,000 locations, including manufacturing, service, research and development, and training facilities and employs approximately 29,500 people. For more information, visit www.weatherford.com and connect with Weatherford on LinkedInTwitterYouTube and Facebook.

Weatherford delivers innovative technologies and services designed to meet the world’s current and future energy needs in a safe, ethical, and sustainable manner. Grounded by our core values and inspired by our world-class people, we are committed to being a trusted business partner to those we serve.

 

JOB DESCRIPTION

The Digital Marketing team is seeking a Digital Marketing & Email Automation Specialist with the ability to design, maintain and automate email marketing campaigns. The candidate should also have knowledge of website user experience, SEO and paid search/social best practices. Above and beyond strong data and technical skills, the right candidate for this position will be reliable, self-motivated, a strong communicator and thrive in a fast-paced environment. The candidate must also feel comfortable working in both lead and supporting roles, depending on the project. This position will report to the Digital Marketing Manager.

DUTIES & RESPONSIBILITIES:

Support the distribution of customer communications through the creation, testing, execution and tracking of demand generation and account-focused digital and direct marketing campaigns in Pardot.

Report digital and direct marketing campaign results to marketing managers.

Assist in the development of new lead generation and account-based marketing capabilities in Pardot.

Sets up, measure and optimizes drip campaigns, web pages, emails and digital marketing processes through Pardot.

Manages marketing automation, email and web content management systems.

Ensures assets within emails, and web content marketing technology stack is consistent with brand standards and messages.

Works with technology teams to assist with new component and design testing as needed.

Assists in the management, posting and reporting of paid social campaigns.

Manages day to day website management, including pushing new content, file uploads, page builds, troubleshooting and updating existing content as needed.

Other duties as assigned by the Digital Marketing Manager.

 

QUALIFICATIONS

Strong time management skills with the ability to multi-task, reliably make deadlines and stay organized.

Bachelor's Degree in Marketing, Business, or related field.

3+ years of experience in Digital Marketing or Email Marketing.

At least 1 year of demonstrated and documented experience with Pardot, Marketo or another similar email marketing tool.

Working knowledge of HTML.

Demonstrated experience with digital marketing automation tools.

Good written and verbal communication skills.

Working knowledge of paid search and paid social platforms.

Knowledge of CMS software and a thorough understand of websites.

In lieu of a degree, 5+ years of experience in Digital Marketing, Email Marketing or Digital Strategy.

Must be able and willing to work daily from the Houston Galleria area.  

Preferred:

Experience with web analytics tools (Google Analytics and Screaming Frog preferred).

Basic understanding of website management technologies, user experience, web design and development, and search engine optimization (SEO).

Organizational awareness: understanding of key partners; ability to collaborate and communicate.

Ability to work in a fast-paced environment; comfortable switching priorities as business needs change.

 

 

POSITION SPECIFIC DETAILS

Weatherford offers competitive compensation and benefits upon hire; including paid vacation to start, matching 401K program, comprehensive benefits program, and employee stock purchase program (ESPP) and opportunities for on-going training and career development. VEVRAA Federal Contractor – Priority Referral Requested

Weatherford is an Equal Opportunity Employer Females/ Minorities/ Veterans/Disabled and gives consideration for employment to qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

 

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